Our Story

Founder Jo Hamilton 
I've been a makeup artist for over 13 years. Naturally my passion for beauty and skincare has grown over the years. My philosophy has always been about enhancing natural beauty which I think starts with great skin. I've always loved trying new products and gadgets on my clients whether it be for a photoshoot, red carpet or tv show. 

When it came to my own skincare, busy lifestyle compromised this. Terrible... I know, but I've always been a face wipe girl. Quick and easy removal after a night out or long day seemed more attractive. I didn't realise how bad these were for my skin, the planet and my bank account until I found the fabulous invention of microfibre cloths. They have changed my life and I want to share the love!